Lens Care Category & Sales Manager

As the Lens Care Category & Sales Manager, you will have full end-to-end ownership of the Lens Care category across MEA. Your mission is to transform Lens Care from a limited, opportunistic business into a structured, scalable, and profitable retail-driven category.

Responsibilities

• Defining and driving the MEA Lens Care category strategy, including portfolio structure, market prioritization, and growth roadmap
• Owning the Lens Care product portfolio across MEA, including assortment definition, lifecycle management, SKU rationalization, and retail readiness
• Actively developing and expanding retail distribution across supermarkets, pharmacies, electronics retailers, specialty retail, and e-commerce
• Leading commercial negotiations, partner acquisition, and joint business planning with key retail accounts, distributors, and buying groups
• Owning category-level sales targets, revenue growth, distribution coverage, and retail execution standards across the region
• Designing and deploying retail-focused go-to-market strategies, including pricing, shelf strategy, merchandising, promotions, and in-store activation
• Developing e-commerce and omnichannel growth strategies, including online assortment, repeat-purchase models, and alignment with physical retail
• Defining advertising and paid media strategies to drive retail sell-out, visibility, and repeat purchase, with clear ROI and performance KPIs

Skills & Qualifications

• Proven experience building and scaling retail distribution networks
• Hands-on experience working with supermarkets, pharmacies, electronics retailers, or specialty retail chains
• Demonstrated success in leading commercial negotiations and joint business planning with key retail partners
• Experience managing multi-country, international business environments

Experience

• 10+ years of experience in category management, retail sales, or commercial leadership roles
• Strong hands-on experience working with supermarkets, pharmacies, electronics retailers, or specialty retail chains

Education

• Bachelor’s degree in Business, Marketing, Commercial Management, or related field (MBA is a plus)

Benefits

• Competitive compensation and benefits package
• Hybrid working model with frequent regional and international exposure