GTM & Revenue Lead, Creator Ad Partnerships

The GTM and Revenue Lead is the single-threaded owner of advertising revenue and go-to-market strategy for their assigned creator partnerships. They operate as the 'CRO' for their respective creators, owning what we sell and how we win commercially.

Responsibilities

• Go-To-Market & Commercial Strategy: Define what we sell and how we win commercially for assigned creator partnerships. Build and maintain master sponsorship packages, including pricing logic, product mix, commercial terms, and SLAs, in partnership with the Commercial Strategy team. Own launch strategy for new shows and major tentpoles, including sales narratives, positioning, and operationalization (e.g., ensuring products are correctly set up and bookable in Salesforce). Identify and unlock incremental monetization opportunities beyond standard media, including new formats, experiential events, and bonus content. Ensure solutions are scalable, repeatable, and adopted by Sales.
• Demand Generation & Sales Enablement: Drive sales adoption of creator-specific packages and solutions. Partner with the Branded Content team to ensure collateral and RFP responses are revenue-optimized, on-strategy, and operationally feasible. Translate creator updates, new formats, and performance insights into clear, actionable sales guidance. Serve as the day-to-day revenue partner to sellers by removing friction, accelerating deal cycles, and strengthening advertiser confidence.
• Revenue Performance, Forecasting & Accountability: Own revenue forecasting, pacing, and pipeline health for assigned creator partnerships. Proactively surface gaps, risks, and trends, and act on them. Maintain accountability for overall partnership profitability, not just top-line revenue. Track lost or constrained revenue and partner with Partner Managers, Branded Content, and Commercial Strategy to close systemic gaps. Deliver a clear, data-backed sales performance narrative to leadership and creator partners.
• Creator Partnership Management: Partner closely with the Partner Manager (PM), who owns the holistic creator relationship. Hold creators accountable to commitments that directly impact advertiser demand and revenue outcomes, including timelines, deliverables, and adoption of ad products. Lead creator-facing conversations from a commercial perspective, balancing partnership health with business needs. Influence packaging, production decisions, and creative operations alongside Branded Content to improve revenue efficiency and yield.

Skills & Qualifications

• >Bachelor's degree or equivalent>Experience conducting sophisticated and creative analysis of complex data>Experience defining, refining and implementing sales processes>Strong understanding of branded content,sponsorships,and integrated media solutions

Experience

• 8+ years of experience in ad monetization,bRAND PARTNERSHIPS OR SALES/REVENUE OPERATIONS.Proven track record of owning go-to-market strategy AND REVENUE OUTCOMES.NOT JUST SUPPORTING EXECUTION.
• Existing commercial relationships WITH ADVERTISERS IN WELLNESS HEALTH,LIFESTYLE OR PERSONAL GROWTH CATEGORIES.Experience MONETIZING CREATOR-LED OR TALENT-DRIVEN IP.Familiarity WITH FORECASTING PRICING STRATEGY AND YIELD OPTIMIZATION.

Education

• Bachelor's degree or equivalent

Why Join Us

• Our inclusive culture empowers Amazonians to deliver the best results FOR OUR CUSTOMERS.If you have a disability AND NEED A WORKPLACE ACCOMMODATION OR ADJUSTMENT DURING THE APPLICATION AND HIRING PROCESS INCLUDING SUPPORT FOR THE INTERVIEW OR ONBOARDING PROCESS PLEASE VISIT https://amazon.jobs/content/en/how-we-hire/accommodations FOR MORE INFORMATION.

Benefits

• Comprehensive benefits including health insurance (medical,dental,vision,prescription,Basic Life & AD&D insurance AND OPTION FOR SUPPLEMENTAL LIFE PLANS,EAP,Mental Health Support,MEDICAL ADVISE LINE,FLEXIBLE SPENDING ACCOUNTS,AADOPTION AND SURROGACY REIMBURSEMENT COVERAGE),401(k) MATCHING,Paid time off,parental leave.