Director, Brand Creative
Nike
Shanghai, Shanghai, China
Full TimeIn-OfficeSenior-LevelMarketing and Advertising
As the Head of Brand Creative for Jordan GC, you will set the creative direction and lead internal and external multidisciplinary squads to execute a unified creative vision across all channels. You will develop best-in-class creative work against key brand priorities while fostering innovation within a collaborative team environment.
Responsibilities
- Developing best-in-class creative work against key brand/business priorities ranging from global campaign extensions to locally-led storytelling.
Leading a team of multi-disciplinary creatives across multiple projects collaborating with storytellers,
designers,
writers,
and producers to create work that is crafted,
bold,
and culturally resonant.
Driving creative excellence across simultaneous projects ensuring delivery of holistic integrated work aligned to seasonal strategy.
Serving as guardian of Jordan brand standards.
Partnering closely with Jordan Brand Management aligning on short-term/long-term creative priorities driven by business needs ensuring strategic planning across capacity,budget,and agency support.
Being a thought partner in sharpening consumer insights/brand plans ensuring consistent storytelling,strong brand presence.
Coaching/developing multiple creatives creating opportunities for growth/performance excellence/recognition/rewards.
fostering innovative thinking,collaboration/teamwork across diverse talents/teams
Skills & Qualifications
- Education:
Bachelor’s/Master’s degree in MarketingAdvertisingCommunications or related field
Experience:
8+ years in brand creativecommunicationsmarketing
Proven ability to define/develop creative direction/concepts with strategic thinkingsharp storytellingstrong visual aesthetics balancing craft with business outcomes
Strong understanding of sportathletesconsumer behavior grounded in thoughtful insights
Ability to articulate compelling creative vision to diverse teams,senior leadersexternal partners
Experience navigating matrixed orgs influencing cross-functionally while protecting brand standards
Ability to lead end-to-end creative dev across multiple projects simultaneously
Strong knowledge of integrated marketing campaigns how to concept/amplify across multiple channels
Proven capability managing external partnerscreative/design agenciestartistsphotographersproducersproject managersfreelancersleading work meeting expectations/brand standards
Innovativecomfortable exploring new creative solns amid ambiguity
Strong awareness of industry trendsdesign developmentsbringing fresh thinking into the work
Positiveagilegrowth-minded leadership style
Experience
- 8+ years in brand creativecommunicationsmarketing.
-
Proven ability to define/develop creative direction/concepts with strategic thinkingsharp storytellingstrong visual aesthetics balancing craft with business outcomes
Education
- Bachelor’s/Master’s degree in MarketingAdvertisingCommunications or related field